Refutational Appeal A type of message in which both sides of the issue are presented in the communication, with arguments offered to refute the opposing viewpoint.
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"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination are omnipotent." -- Calvin Coolidge