VPS Viewers-Per-Set, the number of viewing individuals within a demographic group, divided by the number of television sets in use. Most often expressed as viewers per 100 viewing households.
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"Life is not an easy matter ... You cannot live through it without falling into frustration and cynicism unless you have before you a great idea which raises you above personal misery, above weakness, above all kinds of perfidy and baseness." -- Leon Trotsky