marketingglossary.com
Username:
 
Password:
Search All RealMega:

Powered By RealMega and MonsterDaata
.RealMega Home
.Monster Daata Home
.Neighborhood Find
.Monster Domain
.Mega Community
.Real Office
.Real Vision
.Real Venue
.Mega News Network
.Real Advisors
.Home Responder
.Mega Factor
.Factor Preview
.Real Neighbor
.Flash Mega
.Real Profiles 
.Multi MLS Search
.Real Owner
.RealMega Presentation
.Buy/Sell Multimedia
.Mega Hosters
.RealMega Site Map
.RealMega Site Index
.RealMega Database
.Contact Information
.Press Release
.RealMega 1 Blimp

Join RealMega
.Free - Join RealMega
.My RealMega
.Contact RealMega
.Send Us Feedback
.Recommend Us
.Mega FAQ
.Link to RealMega
.Mega Banner Links
.Mega Guestbook
.Mega Guestmap
.Mega Forum Page
.Mega Connects
.Make RealMega Home
.Spam Policy
.Advertising
.Terms of Use
.Privacy
.Recommend Us Cards

Entertainment
Entertainment Trivia Free Cards Horoscope Planetarium
Free Entertainment
From RealMega

Monster Domain Tools
Monster Domain Tools
Domain Names & Other
Related Products

Shopping
Shopping Books Real Estate School Web Hosting Domain Names Values
Your One Stop Shop
From RealMega!

Make Us Your Home!
Bookmark Us
Make RealMega My Homepage!

To see how to make RealMega the first page you see when you open up your web browser on your computer Click Here

Mega Selling
Mega Selling
Useful Homesellers Information

Mega Buying
Mega Buying
Useful Homebuyers Information

Real Vision / Real Daata
Real Vision and Real Daata
Real Vision & Real Daata

Real Office
Real Office Tools
Virtual Office Resources

Including:
Calendar
Address Book
Notepad
To Do List
and much more...

Mega Funnies
Image of the Hour

Send Your Friends One Of Our Free Mega Funnies Cards!
Click Here

Real Calculator
Real Calculator
12 Step System

Swami Knows
Swami Knows
Entertaining Advice

Mega Trivia
Mega Trivia Games
Entertaining Trivia

Mega News Network
Mega News Network
Netowrk News Source

Financial Information
Mega Financials
Financial Information

Overton Factor
Lowell Overton Lowell Overton
Lets Talk About Home Ownership

Mega Glossaries
Mega Glossaries
Mega Glossary Terms

Real Horoscope
Aries - From 21 March to 19 April Taurus - From 20 April to 20 May Gemini - From 21 May to 21 June
Cancer - From 22 June to 22 July Leo - From 23 July to 22 August Virgo From 23 August to 22 September
Libra - From 23 September to 23 October Scorpio - From 24 October to 22 November Sagittarius - From 23 November to 21 December
Capricorn - From 22 December to 19 January Aquarius - From 20 January to 18 February Pisces - From 19 February to 20 March

Weather
Mega Weather

Free Local and National Weather Reports!

Enter Your City, State, State or Zipcode:


Current Moon Phase
Current Moon Phase

World Weather From Mega Forecast

Real Book Source

Real Book Source

  
Marketing Glossary Term Of The Day -
Hypoing
Extra promotional or programming support to increase the audience of a station during the sweep periods when the national rating services are studying the market.

Marketing Glossary.com Term Of The Day was designed specifically to expand and enhance your career and personal vocabulary, using selected marketing terms from the Marketing Glossary interchanged selectively with terms from other Mega Glossaries for their usefulness in business, public speaking and day-to-day conversation .You may also search any term from the Marketing Glossary and Mega Glossary database menus provided below.

Subscribe & Receive Marketing Glossary In You Email Weekly

Please select a letter from the following list to consult terms:

[ All |  A |  B |  C |  D |  E |  F |  G |  H |  I |  J |  K |  L |  M ]
[ N |  O |  P |  Q |  R |  S |  T |  U |  V |  W |  X |  Y |  Z ]
  
[ Previous Page ] [Return Home]

Please select one term from the following list:


ABC
Absolute Costs
Access Period
Account Executive
A County
Action Oriented
Ad-a-Card
Adjacencies
Adjacency
ADI
Advertising
Advertising Agency
Advertising Appeal
Advertising Campaign
Advertising Creativity
Advertising Manager
Advertising Specialties
Advertising Substantiation
Advertising Weight
Advocacy Advertising
Aerial Advertising
Affective Referral Decision Rule
Affidavit
Affiliates
Affirmative Disclosure
Affordable Method
Agate Line
Agency Evaluation Process
AIDA Model
All-Family-Programming
Alpha Activity
Alternative Media
AM
Animatic
ARB
Arbitrary Allocation
Area of Dominant Influence (ADI)
Attitude Toward the Ad
Attractiveness
Audience
Audience Accumulation
Audience Composition
Audimeter
Audiotex
Availability
Average Frequency
Average Quarter-Hour Figure (AQH)
Average Quarter-Hour Rating
Average Quarter-Hour Share
Baby Boomers
Back of Book
Balance-Of-Trade Deficit
BAR
Barrier to Entry
Barter
Barter Syndication
Behavioristic Segmentation
Benchmark Measures
Benefit Segmentation
Best Food Day
Better Business Bureau (BBB)
Big Idea
Billings
Billboard
Bleed
Body Copy
Bonus Packs
Bonus Spot
Bounce Back Coupon
Brand Development Index (BDI)
Brand Extension Strategy
Brand Loyalty
Brand Manager
Broadcast Media
Build-Up Approach
Burke Test
Business-to-Business Advertising
Buyer
Buying Center
Buying Service
Cable Television
C County
Campaign
Cancellation Date
Carryover Effect
Cash Discount
Category Development Index (CDI)
Category Extension
Category Management
CATV
Cease and Desist Order
Center Spread
Central Route to Persuasion
Centralized Organizational Structure
Centralized System
Channel
Circulation
City Zone
Cassical Conditioning
Classified Advertising
Clearance
Clients
Clipping Service
Close
Closing Date
Clutter
Cognitive Dissonance
Cognitive Processing
Cognitive Responses
Collateral Services
Combination Rates
Commission System
Communication
Communication Objectives
Communication Task
Comparative Advertising
Compensatory Decision Rule
Competition-Oriented Pricing
Competitive Check
Competitive Parity Method
Compliance
Computer Simulation Models
Concave Downward Function
Confirmation
Consumer Magazine
Consumer Socialization Process
Contest
Continuity
Contribution Margin
Controlled Circulation Basis
Cooperative Advertising
Copy Platform
Copywriter
Corporate Advertising
Corporate Discount
Corrective Advertising
Cost Efficiency
Cost Per Customer Purchasing
Cost Pre Order (CPO)
Cost Per Point
Cost Per Ratings Point
Cost Per Thousand
Cost Plus System
Council of Better Business Bureaus
Counter Argument
Counter Programming
Coverage
CPM
Creative Boutique
Creative Execution Style
Creative Selling
Creative Strategy
Creative Tactics
Creativity
Credibility
Credit
Cross-Media Advertising
Cross/Multimagazine Deals
Cross-Ruff Coupon
Cross Sell
CUBE Model
Culture
Cume
Cut-In
Cut-Offs
D County
DAGMAR
Daily Inch Rate
Database
Dayparts
DB
Decentralized Organizational Structure
Decentralized System
Deception
Decoding
Defensive Spending
Demographics
Demographic Edition
Demographic Segmentation
Departmental System
Derived Demand
Designated Market Area (DMA)
Differentiated Marketing
Differentiation
Direct-Action Advertising
Direct Broadcast by Satellite (DBS)
Direct Channels
Direct Headline
Direct Marketing
Direct-Marketing Media
Direct-Response Advertising
Direct Response Agencies
Direct Selling
Directional Medium
Discrepancy
Display Advertising
Dissonance/Attribution Model
Diverting
DMA
Double Spotting
Downscale
Duplication
Duplicated Research
Dyadic Communication
Earned Rate
Economic Infrastructure
Economies of Scale
Editorial Environment
Effective Reach
Elaboration Likelihood Model (ELM)
Electrodermal Response
Electroencephalographic (EEG) Measures
Electronic Teleshopping
Emotional Appeals
Encoding
Estimate
Ethics
Ethnic Media
Evaluative Criteria
Event Sponsorship
Evoked Set
Exchange
Exclusive
Expertise
Exposure
External Analysis
External Audiences
External Audits
External Search
Eye Tracking
Failure Fee
Fairness Doctrine
Fear Appeals
Federal Trade Commission (FTC)
Federal Trade Commission Act
Fee-Commission Combination
Feedback
Field of Experience
Field Tests
Financial Audit
First-Run Syndication
Fixed-Fee Arrangement
Fixed Rate
Fixed Position
Flat Rates
Flesch Formula
Flighting
FM
Focus Groups
Forward Buying
Four Color
Fourth Network
Franchise Position
Free Standing Insert (Also Free Standing Stuffer)
Frequency
Frequency Discount
Frequency Distribution
Fringe Time
FTC
Full-Service Agency
Functional Consequences
Game
Gatefolds
General Preplanning Input
Geographical Weighting
Geographic Segmentation
Global Advertising
Global Marketing
Green Marketing
Gross Impressions
Gross Rating Points (GRPs)
Group System
Halo Effect
Headline
Hemisphere Lateralization
Heuristics
Hierarchy of Effects Model
Hierarchy of Needs
Horizontal Cooperative Advertising
Horizontal Rotation
Households Using Television (HUT)
HUT
Hypoing
ID
Identification
Image Advertising
Image Transfer
Impression
Incentive-Base System
Independent
Index Numbers
Indirect Channels
Indirect Headlines
Industrial Advertising
Inflight Advertising
Infomercials
Information Processing Model
Information/Rational Appeals
Ingredient Sponsored Cooperative Advertising
Inherent Drama
In-House Agency
Ink-Jet Imaging
Innovation-Adoption Model
Inquiry Test
In-Store Media
Integrated Information Response Model
Integrated Marketing Communications
Integrated Marketing Communication Objectives
Integrated Processes
Interactive Media
Interconnects
Internal analysis
Internal Audits
Internalization
Internal Search
Internal Media
Inventory
Investment Spending
Jingles
Laboratory Tests
Lanham Act
Layout
Lexicographic Decision Rule
Line Extension
Line Rate
Listening Area
LNA
Local Advertising
Localized Advertising Strategy
Low Involvement Hierarchy
LTC
Macroeconomic Conditions
Macro Environment
Magazine Networks
Mailing List
Major Selling Idea
Makegood
Marginal Analysis
Market Segmentation
Market Specialist
Marketing
Marketing Channels
Marketing Mix
Marketing Objectives
Marketing Plan
Marketing Public Relations Function (MPR)
Mass Media
Materialism
Media Buying Services
Media Objectives
Media Organizations
Media Plan
Media Planning
Media Service
Media Strategies
Media Vehicle
Medium
Message
Metered Markets
Metro Area
Microeconomic Trends
Middle Break
Minimum Frequency
Misredemption
Missionary Sales
Mnemonics
Mobile Billboards
Monitor
Motivation Research
Motive
Multiattribute Attitude Model
Multimagazine Deals
Multiple Buying Influences
Multiplexing
Nab Code
Narrowcasting
National Advertisers
National Advertising
National Advertising Review Board (NARB)
National Advertising Review Council (NARC)
National Association of Attorneys General
Negotiated Commission
Network
Network Feed
New Season
Nielsen
Noise
Noise Levels
Noncompensatory Integration Strategies
Nonfranchise-Building Promotions
Nonmeasured Media
Nonpersonal Channels
Nonprice Competition
Nontraditional Media
NSI
NTI
Objective and Task Method
Offensive Spending
Off-Network–Syndication
On-Air Tests
One-Sided Message
One-Step Approach
O&O
Open Rate Structure
Operant Conditioning (instrumental conditioning)
Orbit
Order Taking
OTO
Out-of-Home Advertising
Outdoor
Outside Posters
Overnights
Package
PACT (Positioning Advertising Copy Testing)
Panels
Participations
Pass Along Rate
Pass Along Reader
Pass Along Readership
Pattern Advertising
Payout Plan
Penetration
People Meter
Percentage Charges
Percentage of Projected Future Sales Method
Percentage of Sales Method
Perception
Perceptual Map
Peripheral Route to Persuasion
Personal Selling
Persuasion Matrix
Phased Processing Strategy
PIB
Piggyback
Pilot
Planograms
Position
Positioning
Positioning Strategies
Post Analysis
Posttests
Preemption
Preferred Position Rate
Premium
Preprinted Inserts
Press Release
Pretests
Price Elasticity
Price-Off Deal
Primacy Effect
Primary Circulation
Primary Demand Advertising
Primetime
Problem Detection
Problem Recognition
Problem-Solver Stage
Procreator Stage
Product Differentiation
Product Manager
Product Placement
Product Protection
Product Specific Preplanning Input
Product Symbolism
Professional Advertising
Program Rating
Promotion
Promotional Management
Promotional Mix
Promotional Plan
Promotional Products Marketing
Promotional Pull Strategy
Promotional Push Strategy
Prospector Stage
Prospects
Protestant Ethic
Provider Stage
Psychoanalytic Theory
Psychographics
Psychographic Segmentation
Psychosocial Consequences
Public Relations
Public Relations Firm
Publicity
Puffery
Pulsing
Pupillometrics
Purchase Intention
Push Money
Qualified Prospects
Qualitative Audit
Qualitative Media Effect
Quintile Analysis
Rate Card
Rate Protection
Ratings Point
Rational Appeal
Reach
Reach Curve
Readers Per Copy
Readership
Recall Tests
Receiver
Recency Effect
Recognition Method
Reference Group
Refutational Appeal
Regional Edition
Regional Networks
Reinforcement
Relationship Marketing
Relative Cost
Reminder Advertising
Remnant Space
Repositioning
Resellers
Response
Retail/local Advertising
Retail Rates
Retail Trading Zone
Roadblock
ROI
Roll Out
ROS
Run of Paper (ROP)
Sales-Oriented Objectives
Sales Promotion
Sales Promotion Agency
Sales Promotion Trap
Salient Beliefs
Sampling
Satellite
Saturation
Scatter
Scatter Market
Schedule
Schedules of Reinforcement
Script
Second Season
Selective Attention
Selective Binding
Selective Comprehensive
Selective Demand Advertising
Selective Exposure
Selective Learning
Selective Perception
Selective Retention
Selectivity
Self-liquidating Premiums
Self-Paced Media
Self-Regulation
Semiotics
Sensation
Shaping
Share of Audience
Share of Market
Short Rate
Showing
Similarity
Simmons, W.R.
Simulcast
Single-Source Tracking
Situational Determinants
Skew
Sleeper Effect
Slotting Allowance
SMSA
Social Class
Social Style Model
Source
Source Bolsters
Source Derogation’s
Source Power
Special
Specialized Marketing Communication Services
Specialty Advertising
Spill-In
Spill-Out
Split Runs
Split Run Test
Split 30s
Sponsorship
Spot
Spot Advertising
Spot TV
Spread
SRDS
Standard Advertising Unit (SAU)
Standard Broadcast Billing Month
Standard Broadcast Billing Week
Standard Learning Model
Station Break
Station Log
Station Reps
Storyboard
Strategic Marketing Plan
Strip
Subcultures
Subheads
Subliminal Perception
Sunday Supplement
Superagencies
Superstations
Support Advertising
Support Argument
Support Media
Sweep Periods
Sweepstakes
Syndicated Programs
Target Audience
Target Marketing
Team Approach
Teaser Advertising
Telemarketing
Tele-Media
Television Network
Terminal Posters
Test Market
Testing Bias
Test of Comprehension and Reaction
TGI
Theater Testing
Top-Down Approaches
Total Audience (television)
Total Audience/Readership
Tracking Studies
Trade Advertising
Trade Magazines
Trademark
Trade-Oriented Sales Promotion
Trade Regulation Rules (TRRs)
Trade Show
Transformational Advertising
Transit Advertising
Translate
Trustworthiness
Two-Sided Message
Two-Step Approach
UHF
Undifferentiated Marketing
Unduplicated Reach
Unique Selling Proposition
Up-Front Market
Upscale
Values and Lifestyles Program (VALS)
Vehicle
Vehicle Option Source Effect
Vertical Cooperative Advertising
Vertical Rotation
VHF
Video Advertising
Video News Release
Voice-Over
VPS
Want
Waste Circulation
Waste Coverage
Wheeler-Lea Amendment
Word-Of-Mouth Communications
Yellow Pages Advertising
Zapping
Zero-Based Communications Planning
Zipping


Please select a letter from the following list to consult terms:

[ All |  A |  B |  C |  D |  E |  F |  G |  H |  I |  J |  K |  L |  M ]
[ N |  O |  P |  Q |  R |  S |  T |  U |  V |  W |  X |  Y |  Z ]
  
[ Previous Page ] [Return Home]

Visit Other Mega Glossaries:


Search the Real Estate Glossary:
††
Go Directly To RealGlossary.com
Search the Loans Glossary:
††
Go Directly To LoansGlossary.com
Search the Construction Glossary:
††
Go Directly To BuilderGlossary.com
Search the Personal Finance Glossary:
††
Go Directly To FinancesGlossary.com
Search the Stocks Glossary:
††
Go Directly To StocksGlossary.com
Search the Marketing Glossary:
††
Go Directly To MarketingGlossary.com
Search Real Repairs:
††
Go Directly To RealRepairs.com

Translate RealMega

Translate RealMega To:
Spanish, German, French, Portuguese

RealMega Interactive
.Agent Directory New Feature of Real Mega
.Neighborhood Place
.RealMega Presentation
.Buyer/Seller MultiMedia
.Mega Tool Bars
.Free Flash Web Pages
.Free E-Mail
.Free Newsletters
.Free Forms
.Blueprinter
.Virtual Office
.Virtual Cards
.Surveys
.Organizer
.Photo Connects
.Maps - Driving
.Translator
.Power Quotation
.Power Spell
.Power Publish
.Converters
.Calculator System
.Mega Calculators
.Flash Web Search
.Download Flash Player

Home Information
Home Information
Useful Home Information

Mega Resources
Home Information
Resource Information

Mega Source Shopping
Mega Source Shopping
We Sell Everything!

Real Profiles
Real Profiles - Real Estate Agent Directory
New Feature of Real Mega Real Estate Agent Directory

Agent Directory
Just Added

Sellers & Buyers
Search the directory for a Real Profiles Agent

Agents
Add your name to our latest directory feature

Free Flash Web Page
Free Flash Web SiteGet your FREE dynamic flash web page! Increase your web presence today. Hosted by RealMega and Free to all RealMega and MNN viewers!

you.realmega.com

Start Building Now!

RealMega Mail
Real Mega Mail - Free WebmailWant to have your own RealMgea email address? you@realmega.com It's free and secure. Click Here to find out more about RealMega Mail.


RealMega Virtual Cards
Image of the Hour

Send Your Friends One Of Our Free Virtual Cards!
Click Here

Real Laughs
Image of the Hour

Send Your Friends A Real Laugh Comic!
Click Here

Free Newsletters
Free NewslettersChoose from the MegaFactor newsletter selections and receive your FREE newsletter every 2 weeks by Email.

Mega Column
Mega ColumnChoose from the Mega Column selections and receive your FREE Mega Column every 2 weeks by Email.

RealVenue / HomeDaata
Real Venue and Home Daata
Real Estate Community

Mega Fun Zone
Mega Fun Zone
Entertainment Center

Buyer / Seller MultiMedia Presentation
Buyer and Seller MultimediaBuyers and Sellers we have put together this multi-media presentation for you to watch and interact with. It gives you some great tips whether or not your are buying or selling a home. Click Here To View

Mega Finance Course
Take The Mega Finance Course101 Ways To Mega Manage Your Finances. Check out our Mega Interactive Course on how to manage your money effectively.
Click Here Now

Mega Go To
Google Search
Enhanced By: Google


Real Surveys
Take the Multi-Poll here at RealSurveys.com

How Should Congress Handle Your Social Security?

Increase
Decrease
Stay The Same



Results

Votes 2546

Your Custom Bookmarks

Power Quotation
"Any intelligent woman who reads the marriage contract, and then goes into it, deserves all the consequences."
-- Isadora Duncan


Event Calender
No events for today.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

·Create an event·
·Enlarge Month·
·View Year·


Home
| Join RealMega | Community Web Pages | Contact Us | Blog Page
Advertise on RealMega | Terms of Use | Privacy Statement | Spam Policy

RealMega Site Map | RealMega Site Index

© 1999-2006 RealMega.com. All Rights Reserved.
All Other Copyrights Remain The Property Of Their Respective Owners.

The RealMega Network is Proudly Hosted by Mega Hosters Inc.