Exchange Trade of something of value between two parties such as a product or service for money. The core phenomenon or domain for study in marketing.
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"The shy man does have some slight revenge upon society for the torture it inflicts upon him. He is able, to a certain extent, to communicate his misery. He frightens other people as much as they frighten him. He acts like a damper upon the whole room, and the most jovial spirits become, in his presence, depressed and nervous." -- Jerome K. Jerome